Our society has grown to the level that hardly do you find events these days that are not covered with video recording, even events that hold in the villages. The trend, which is bound to continue, is good news to operators of video production businesses as it promises bigger deals for them in future.
The way the industry is going, it is clear that operators who can come up with creative services to meet the needs of the middle and upper class members of the society, as well as having effective marketing strategies to sell their services will skyrocket their income.
If you are interested in starting this business, here are some useful tips you can use by Kay Miranda. Enjoy it.
Video production services consist of corporate videos, wedding and party videography, and some commercial work, while there is no limit the types of projects done by any video production company, specializing in one area or another greatly helps marketing efforts. Specializing allows you to create a brand that can later be expanded but becomes the bread-and-butter of your company revenue structure. Companies serving the community often maintain only one or two owner-employees who often do everything from marketing, production work to editing. Take this into consideration before starting a video production company.
Write A Business Plan That Describes Your Primary Video Production Mission, The Experience You Have As A Producer And A Marketing Plan.
Include a list of equipment you already own and are familiar with using and a budget for items you need to be self-sufficient in Video production, such as editing systems, duplicators and lighting equipment.
Step Up The Business Entity
File for a fictitious name statement as a sole proprietor or file limited liability company or incorporation paperwork with the Corporate Affairs Commission (CAC).
Purchase Your Equipment
Video producers often have two to three cameras, wireless microphones, a basic lighting set, computer editing bay with Final Cut or Adobe Premier and Various lenses for the cameras. However, you can start small if you don’t have a big budget by renting some of the equipment you need. Contact established operators and they will show you how and where to rent some of the equipment.
Design A Logo, Business Card And Website
This is solely for the establishment of your video business brand.
Edit A Reel Together Of Past Work
A reel is a compilation of what you have done that is approximately three to five minutes long. Use the best camera shots and most creative angles to demonstrate your exceptional eye for capturing special moments. If you have no previous work experience to use, use the equipment to go out and shoot stuff, and develop a production library.
Create A Price List Of Services
This is often broken down into either an hourly rate or a “per production” cost. Offer complete packages as well as services for editing family videos or duplicating other video productions.
Place The Reel On Your Website And Make DVD Copies Of The Reel To Give To Prospective Clients With A Business Card
Networking with wedding photographers, school drama departments and corporate human resources divisions and handing out the DVDs to those interested in your services.
To save costs on equipment at the start of the production company, look for used equipment. Camera equipment by major production house is often sold when a new technology makes earlier models outdated. Go to video equipment rental stores and ask if they are liquidating anything.
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